There is one argument that settles any doubt about travelling to Utrecht, and it is purely arithmetic: one trip, three trade shows. From 2 to 4 June, VIV Europe 2026 takes place simultaneously with VICTAM International and GRAPAS Europe at the same Royal Jaarbeurs. Three interconnected halls, a single entry point into the most comprehensive ecosystem that exists from grain to table.
The piece that VICTAM contributes is precisely the one VIV does not cover in depth: feed manufacturing technology. And it does so in a special edition, its 60th anniversary. VICTAM is the global reference for feed processing, animal nutrition and pet food; GRAPAS, its associated show, focuses on flour milling and on the handling, storage and distribution of grain, rice and cereals. For a feed manufacturer, a nutritionist or a grain buyer, that segment completes the map that VIV leaves within the field of animal production.
The combination is no coincidence. VICTAM deliberately moved its 2025 edition to 2026 to coincide with VIV and create that synergy. The result is a unique platform: visitors can walk the entire chain — from feed formulation and milling through to the farm, processing and packaging — without leaving the venue. No other point in the global calendar brings together such breadth.
The anniversary adds a tangible draw. During the edition, the prestigious innovation awards in feed technology and flour milling will be presented — a quadrennial distinction among the most recognised in the sector. The Awards Ceremony will be held live at the fairground itself. Added to this is the International Feed Technology Conference (IFTC), where science and industry address the future of formulation and processing.
It comes as no surprise that so much innovation converges here: we have already asked ourselves why the world’s most important poultry innovations continue to emerge from one of the smallest countries in Europe, and the answer once again leads back to Utrecht.
One trip, two trade shows, the complete value chain and an anniversary that happens only once. The question answers itself: how many opportunities do you have to cover your entire business on a single ticket to the Netherlands?
For more information on the full event programme, the exhibitor list and to pre-register and obtain a free badge for VIV Europe 2026, visit the official show website at: europe.viv.net
Source: VIV EUROPE
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-. Trade show VIV EUROPE 2026
