The International Egg Commission (IEC) has changed its name to the World Egg Organisation (WEO), reflecting the organisation’s commitment to evolving alongside the global egg industry and leading the way towards a collectively successful future. The new name and identity mark an important milestone in the organisation’s history, modernising its image, strengthening its global presence and better aligning it with its mission to support and promote the egg industry worldwide.
“This renaming of the World Egg Organisation represents more than a change of name,” said Colombian national Juan Felipe Montoya Muñoz, President of the WEO and one of the architects of the meteoric rise in egg consumption in Colombia. “It is a renewed vision of our role as the united voice of the global egg industry, driven by a clear mission: to nourish the world through collaboration and inspiration.”
“This rebrand offers a platform to better support our members and their businesses as they face the challenges and opportunities in today’s changing landscape,” added Montoya Muñoz. “It presents new opportunities for international partnerships, industry-wide growth and the acceleration of egg consumption worldwide.”
The World Egg Organisation will continue to offer all its current programmes and services. The rebrand introduces an updated visual identity, including a new logo that embodies the organisation’s values, with the aim of achieving greater engagement with society.
“The continued support of our members has been fundamental in reaching this milestone, and we are delighted to have you all join us in this new chapter,” stated the WEO President.
The World Egg Organisation (WEO) is an international non-profit entity dedicated to promoting egg consumption and highlighting the nutritional, economic and social benefits of eggs worldwide. Founded in 1998, the WEO acts as a global platform bringing together producers, industry players and associations related to the egg industry, with the objective of fostering knowledge exchange, driving innovation and championing the interests of the sector.
The WEO: an unrivalled repository of resources for promoting eggs, and much more.
All of us working in poultry production greatly benefit from the existence of information repositories, such as those of the WEO and INPROVO, with supporting material to help communicate the benefits of eggs to society. For this reason, we welcome the rebranding of the IEC (International Egg Commission) into the WEO (World Egg Organisation). A name change carried out in January 2025 that helps bring eggs even closer to the general public.
The phrase “The King is dead, long live the King” is a motto or proclamation used as a ritual expression upon the succession of monarchies, particularly in the Kingdom of France (Le roi est mort, vive le roi), used since 1422, and in the British Crown (The King is dead, long live the King), traditionally announced to assembled crowds in every city and town upon news of a sovereign’s death; and also in other monarchies, such as Denmark. We chose to title this article with this phrase borrowed from history, as the deeper meaning of this expression is the continuity of an institution beyond the individuals who represent it.
The WEO: an organisation that gives visibility to an industry producing 76.7 million tonnes of eggs every year and employing a minimum of 4 million people worldwide, the majority on family laying farms.
The WEO’s primary mission is to promote eggs as an essential food in the human diet, highlighting their nutritional value, affordability and versatility. Its key objectives include:
- Educating about the benefits of eggs: The egg is a source of high-quality protein, rich in vitamins, minerals and essential amino acids. The WEO works to disseminate scientific information supporting its role in a balanced and healthy diet.
- Supporting the egg industry: The organisation provides tools and resources to help producers improve the quality, safety and sustainability of egg production.
- Celebrating World Egg Day: Every year, on the second Friday of October, the WEO organises, in coordination with national egg producer associations worldwide, this global celebration to raise awareness of the importance of eggs in nutrition and their contribution to food security.
- Promoting sustainability: The WEO promotes sustainable practices in egg production, highlighting its low environmental impact compared to other animal protein sources.
Activities and Programmes
The WEO carries out various initiatives, in this order, to fulfil its objectives:
- Advertising campaigns: Develops global campaigns to increase egg consumption and highlight the role of eggs in the fight against hunger and malnutrition.
- Educational resources: Provides informational materials for consumers, health professionals and educators, with the aim of promoting knowledge about eggs.
- Events and conferences: Organises international gatherings where industry professionals can share experiences, innovations and best practices.
- Research and outreach: Collaborates with scientists and nutrition experts to generate studies supporting the benefits of eggs and to counter myths and misinformation.
The Egg as a Universal Food
The egg is recognised as one of the most complete and accessible foods in the world. It is a key source of protein, particularly in regions with limited resources, and plays a crucial role in global food security. The WEO emphasises that eggs are not only nutritious, but also affordable and easy to produce, making them a fundamental ally in combating malnutrition and supporting sustainable development.
The World Egg Organisation, in coordination with dozens of egg producer organisations worldwide, such as the Spanish INPROVO, the French CNPO, the Colombian FENAVI, the AMERICAN EGG BOARD, etc., promotes and champions eggs on a global scale. Through its educational, research and industry-support activities, the WEO ensures that eggs and their nutritional value continue to be recognised as a vital component of a healthy and sustainable diet. Its work contributes not only to consumer wellbeing, but also to the growth and development of the egg industry worldwide.
For more information:
-. Official website: www.worldeggorganisation.com/es