The British Poultry Council (BPC) has established a roadmap to ensure the sustainability and security of the British poultry system, with a particular focus on the sustainability of poultry production and food safety.
The key objectives include:
- Food Safety: Producing safe, affordable and nutritious food for all, addressing social and climate inequalities. Production must have a low environmental impact to ensure the sustainability of the food system.
- Fair and Efficient Trade: Adopting commercial approaches that enable world-class domestic production standards. This includes collaborating with the government to mitigate disease-related trade barriers and ensuring stable and efficient poultry production.
- Welfare and Environment: Maintaining high animal health and welfare standards while working towards environmental targets such as Net Zero. Balancing animal welfare with environmental sustainability is essential.
- Secure and Reliable Supply Chain: Ensuring sustainable, safe and reliable supply chains that are accessible and affordable for the average consumer. Production must be sustainable and capable of meeting future challenges without compromising quality.
- Avian Disease: Managing and mitigating the challenges of avian influenza through collaboration with the government and the global community, exploring measures such as vaccination and ensuring that disease-related trade barriers do not hinder production.

- Safe and Skilled Workforce: Investing in a safe and skilled workforce is crucial for food security. Promoting inclusion and job security for all workers across the poultry production chain.
- Investment and Self-Sufficiency: Promoting investments that ensure the United Kingdom’s self-sufficiency in food production, with a focus on local producers. Ensuring an economic environment that supports investment and productivity.
- Global Collaboration: Engaging in global dialogues to ensure that decisions on trade and animal welfare are science-based and do not compromise industry productivity.
- Innovation and Continuous Improvement: Fostering innovation and continuous improvement in poultry production to maintain and enhance welfare and sustainability standards.
- Government Policy and Support: Working with the government to develop policies and support measures that benefit the poultry industry, including resource management and the implementation of equitable border controls.
These objectives focus on creating a sustainable and resilient food system that benefits both the population and the environment, ensuring the long-term viability and competitiveness of the British poultry industry.
For further information: Download “BPC 2024 & Beyond Strategic Plan”

