A Guide for Poultry Industry Professionals Attending in 2025
The International Production & Processing Expo (IPPE) is the largest event on poultry, animal production and processing in the entire Americas and one of the world’s largest trade shows on the subject. Every January — it is an annual event — it turns Atlanta into a global gathering for innovation, networking and learning within the powerful US poultry industry and much of the world. It brings together professionals from every link in the poultry supply chain. With thousands of exhibitors and attendees, IPPE has become an indispensable platform for discovering the latest advances in the US and global poultry industry in production, processing and sustainability. This year’s edition takes place from 28 to 30 January 2025.
IPPE by the Numbers
Before diving into what to expect for 2025, let us take a look at IPPE’s impact in previous years:
– 2024 Highlights:
– 31,353 attendees, of whom 9,063 visitors came from outside the US — 28% — representing all sectors of the poultry, meat and feed industries.
– 1,432 exhibitors showcasing cutting-edge innovations in production, processing, packaging and more.
– 57,865 m2 of exhibition space dedicated to technology, services and solutions.
– Growth Over the Years:
– Attendance has grown steadily, with a 15% increase in international visitors over the past five years.
– Poultry-specific segments consistently attract more than 50% of total attendees, reflecting global interest in the king of proteins.
Cutting-Edge Poultry Technology
At the heart of IPPE lies much of the technology that has driven the poultry industry to expand across the globe.
In 2025, you can expect:
– Automation in poultry processing: With labour challenges on the rise, exhibitors such as Marel, Meyn and BAADER will present robotic and AI-based systems that enhance efficiency and precision in processing. This is of particular interest at the current time, as with Trump in the White House pressure against illegal immigration will increase, resulting in poultry processing plants having access to less cheap labour and therefore needing to accelerate their transition towards increasingly automated slaughter and poultry meat processing systems.
– Smart animal production solutions: Companies offering IoT-based systems for real-time monitoring of flock performance, feed intake and environmental conditions will be in the spotlight.
– Energy-efficient systems: Sustainability will be a key theme, with energy solutions such as solar ventilation systems and efficient equipment for hatcheries.
Innovations in Poultry Health and Nutrition
Health and nutrition are fundamental to achieving optimal flock performance. At IPPE 2025 you will find:
– Feed additives: Leading companies such as Cargill, Alltech and DSM will present feeding solutions that reduce antibiotic dependence while improving gut health and feed conversion.
– Biosecurity tools: In light of growing concerns over avian influenza, exhibitors will showcase new vaccines, rapid diagnostic tools and pathogen control systems.
– Waste conversion technologies: Solutions for converting poultry waste into bioenergy or organic fertilisers will reflect the industry’s focus on sustainability.
Sustainability and Animal Welfare
Sustainability remains a key priority for the poultry sector. In 2025, the show will highlight:
– Innovations in cage-free systems: Responding to social and animal welfare group demands, laying hen equipment exhibitors such as Vencomatic and Big Dutchman, among others, will showcase free-range and enriched colony systems for laying hens.
– Carbon footprint reduction: Discover low-emission feeding systems, water conservation technologies and strategies for implementing circular economy practices.
– Certification guidance: Many exhibitors and seminars will help producers obtain certifications such as Global Animal Partnership (GAP).
IPPE is not just an exhibition — it is also an opportunity to learn from industry leaders. Among the conferences taking place during the same week as IPPE, we highlight:
-. The Latin American Poultry Summit discusses global trends influencing the management of Latin American poultry companies. This year’s theme is “Factors Affecting the Efficient Marketing of Poultry”. On Monday, 27 January, it will address prominent technical topics covering the economic, production and processing issues of highest priority for Latin American broiler and egg producers and processors. The Summit brings together leaders from genetics companies, suppliers, integrators and academics to learn, discuss and network.
The following are the conference titles and their respective speakers at the Latin American Poultry Summit 2025:
| Conference Title | Speaker |
|---|---|
| Grain Management | |
| Grain characteristics required for the intensification and efficiency of feed mills | Dr. Carlos Campabadal – Kansas State University |
| Particle Size Management in Compound Feed | Dr. Wilmer Pacheco – Auburn University |
| Food Safety | |
| Salmonella Regulations in the United States and Their Effect on the Domestic Chicken Supply | Dr. Juanfra DeVillena – Wayne Sanderson Farms |
| Genetics | |
| How is the Decline in Breeder Fertility Being Managed? What is New in Layer and Broiler Genetics and How Will It Affect Production Over the Next 3–5 Years? | Dr. Jorge Amado – Aviagen Dr. Vitor Hugo Brandalize – Cobb Mr. Thomas Dixon – Hy-Line |
| Rearing | |
| Reducing the Operational Costs of Tunnel Ventilation | Eng. Mike Czarick – University of Georgia |
| Key Aspects in the Rearing of Pullets Within Cage and Cage-Free Production Systems | Dr. Yari Lucerna – Veterinary Consultant |
| Health | |
| Practical Biosecurity for All Poultry Sectors | Dr. Jean-Pierre Vaillancourt – Université de Montréal at Saint-Hyacinthe, Quebec, Canada |
| Identification and Molecular Analysis of Avian Infectious Bronchitis Virus (IBV) and Implementation of Aerobiological Methodologies for the Detection and Characterisation of Respiratory Viruses in Poultry | Dr. James Karkashian – University of Costa Rica |
This information has been obtained from the official agenda of the Latin American Poultry Summit 2025.
-. And the INTERNATIONAL POULTRY SCIENTIFIC FORUM, on 27 and 28 January, with a comprehensive programme in which dozens of poultry research papers will be presented.
In addition to other conferences covering topics such as:
– Technical sessions: Topics such as artificial intelligence in broiler and layer flock management, predictive analytics for disease outbreaks and the latest advances in genetic research.
– Innovation Station: A special area showcasing the most innovative technologies and products, selected by an expert panel.
– Discussion panels: Global experts will debate key challenges, from supply chain issues to shifting consumer trends.
Networking Events
IPPE is also about building relationships. Key events include:
– Welcome reception: An excellent way to connect with more than 30,000 attendees from over 120 countries.
– Young leaders’ gathering: Designed for the next generation of poultry professionals, fostering mentorship and collaboration.
– International Poultry Hall of Fame Induction Ceremony: A tribute to the pioneers who have transformed the industry.
What Not to Miss in 2025
For poultry professionals, these are the areas we at NeXusAvicultura consider must-visit:
– Poultry Technology Pavilion: Explore innovations in processing, packaging and automation.
– Live Production Zone: Dedicated to solutions for broiler, layer and breeder production.
– Egg Industry Centre: Everything related to egg production and packaging.
– Biosecurity Exhibition: The latest technologies to protect birds and people from disease.
An interactive map of all exhibitors is available on the IPPE website.
Enjoy the Show!!
Federico Castelló
Director of NexusAvicultura.com
For further information:
-. IPPE Official Website
-. View all upcoming poultry events at NeXusAvicultura.com