On 12 September, the Interprofessional Organisation for Eggs and Egg Products, INPROVO, unveiled its innovative 2024 campaign under the tagline #Saludoble, designed to highlight the multiple benefits of eggs and encourage their consumption in Spanish households.
The initiative focuses on the extraordinary nutritional value of eggs, underlining that they are a source of high-quality protein, vitamins and essential minerals. During the presentation, emphasis was placed on the key role of eggs in cognitive development, cardiovascular health and overall wellbeing. INPROVO also seeks to dispel myths and misconceptions associated with the consumption of this food, promoting its inclusion as an indispensable component of the Mediterranean diet.
As part of this campaign, various digital activities and collaborations with nutrition and health experts will be carried out, reinforcing the message that eggs are not only healthy but also an affordable option for all families. The objective is to increase their prominence in daily nutrition, consolidating eggs as an essential food.
#Saludoble 2024 represents a new step forward in INPROVO’s commitment to promoting a balanced and affordable diet, while reaffirming the role of eggs as a fundamental pillar of nutrition at every stage of life, with benefits for both the physical and cognitive health of individuals.
The campaign is being launched in two phases, one in 2024 and another in 2025. The first phase, running from 16 September to 11 October 2024, comprises two 10-second spots to be broadcast on the main national television channels. The campaign is complemented by activation across digital media, social networks and the website www.hoyhuevo.es, where users will find information on eggs and their nutritional properties, consumption guidance, easy recipes for all audiences, informative articles and campaign materials.
