The Ministry of Agriculture of the Government of Spain and the Spanish Poultry Meat Interprofessional Organisation (AVIANZA) renew their agreement for promotion in international markets
The Ministry of Agriculture, Fisheries and Food (MAPA) reinforces its commitment to promoting the consumption of poultry meat in domestic and international markets through the renewal of its agreement with the Spanish Poultry Meat Interprofessional Association (Avianza), which has a budget, contributed by MAPA, of 127,500 euros for 2024 and 2025.
The renewal of the agreement, by means of a resolution published on the 11th in the Official State Gazette, forms part of the Ministry’s support policy under the Alimentos de España strategy, aimed at improving the competitiveness of the Spanish food sector.
Among the planned activities, participation in the international trade fair Gulfood 2025 in Dubai stands out as one of the key pillars for driving the internationalisation of Spanish poultry meat. There will also be a reverse mission of international buyers at the Meat Attraction 2025 trade fair in Madrid. In addition, five international trade missions and other actions aimed at analysing the Asian market for the promotion of poultry products have been planned.
With the renewal of the agreement, both parties reinforce their collaboration and commitment to the development of the Spanish agri-food sector, and strengthen its presence and recognition in the main international markets.
The agreement will remain in force until the end of 2025 and may be extended for a further four years
The “Agreement between the Ministry of Agriculture, Fisheries and Food and the Spanish Poultry Meat Interprofessional Association for the promotion of poultry meat consumption through promotional activities during 2024 and 2025” was published in BOE Number 246 on 11 October 2024 and establishes an agreement between the Ministry of Agriculture, Fisheries and Food (MAPA) and the Spanish Poultry Meat Interprofessional Association (AVIANZA) with the objective of promoting the consumption of Spanish poultry meat during 2024 and 2025. This agreement aims to strengthen the presence of the poultry sector both domestically and internationally through specific promotional and marketing activities.
The agreement includes several key actions, among them a market analysis focused on Asia, five international trade missions targeting the Middle East and Asia (one in 2024 and four in 2025), participation in the international trade fair Gulfood in Dubai in 2025, and a reverse mission of international buyers at the Meat Attraction 2025 trade fair in Spain. These activities are designed to boost exports, foster trade relations and increase the recognition of Spanish poultry meat in strategic markets.
Both parties assume specific commitments. MAPA will contribute up to 127,500 euros, distributed between 2024 and 2025, to partially finance these activities. It will also provide institutional support, review the planned activities and fund up to 50% of the attendance costs of international buyers invited to the Meat Attraction trade fair. For its part, AVIANZA, the former PROPOLLO, will contribute a further 127,500 euros, will be responsible for organising the promotional activities, will coordinate the participation of sector companies and will design a detailed plan including a schedule, budget and projected impact.
The agreement has a total budget of 255,000 euros, financed 50/50 between MAPA and AVIANZA. To ensure the correct execution of activities, technical and financial justification for each action is required before payments are released. A Monitoring Committee, comprising representatives of both entities, has also been established to oversee activities, resolve disputes and ensure that objectives are met.
The agreement will remain in force until 30 November 2025, with the possibility of extension for a maximum of four additional years, provided both parties agree. Furthermore, all promotional actions must include visible references to the collaboration between MAPA and AVIANZA. The confidentiality of data generated will be guaranteed and current personal data protection regulations will be complied with. This agreement seeks to strengthen the competitiveness of the Spanish poultry sector through a robust and collaborative international promotion strategy.
Key figures and commitments of the Agreement between Avianza and MAPA
The agreement between the Ministry of Agriculture, Fisheries and Food (MAPA) and the Spanish Poultry Meat Interprofessional Association (AVIANZA) formalises the commitment to promote the consumption of poultry meat in 2024 and 2025. Below is a detailed summary:
Objectives of the agreement
- Promotion of Spanish poultry meat consumption through specific marketing and awareness-raising activities.
- Strengthening the international presence of the poultry sector through campaigns and trade events.
Promotional activities
The following initiatives will be carried out:
- Market analysis to identify opportunities in Asia.
- International trade missions: 1 in 2024 and 4 in 2025, focused on the Middle East and Asia.
- Participation in international trade fairs, with Gulfood (Dubai, 2025) as the highlight.
- Reverse mission of international buyers at the Meat Attraction 2025 trade fair in Spain.
Commitments of the parties
MAPA
- Will contribute up to 127,500 euros, distributed between 2024 (2,500 euros) and 2025 (125,000 euros).
- Will provide support in institutional relations, activity review and dissemination.
- Will fund up to 50% of the attendance costs of international buyers invited to Meat Attraction 2025.
AVIANZA
- Will contribute a further 127,500 euros.
- Will organise and implement the promotional activities.
- Will coordinate the participation of sector companies in international events.
- Will design a detailed activity plan and provide promotional materials.
Funding
The agreement has a total budget of 255,000 euros, financed 50/50 between MAPA and AVIANZA. Each action will require financial and technical justification before payments are released.
Monitoring Committee
A committee comprising representatives of MAPA and AVIANZA is established to ensure:
- Oversight of activities.
- Resolution of disputes and interpretation of clauses.
- Verification of compliance with objectives.
Duration and amendment
- The agreement will remain in force until 30 November 2025, with the possibility of extension for up to 4 additional years.
- Amendments require the unanimous agreement of both parties.
Publicity and confidentiality
- All promotional activities must highlight the MAPA–AVIANZA collaboration.
- Data generated will be treated as confidential and personal data protection regulations will be complied with.
The ultimate objective of this agreement is to boost the competitiveness of the Spanish poultry sector through a robust and collaborative internationalisation strategy.
For further information:
-. 2024–2025 renewal. Official BOE text: “Resolution of 7 October 2024, of the Directorate-General for Food, publishing the Agreement with the Spanish Poultry Meat Interprofessional Association for the promotion of poultry meat consumption through promotional activities during 2024 and 2025.“
-. News about AVIANZA at NeXusAvicultura.com
-. Poultry marketing at NeXusAvicultura.com