The company, headquartered in Marchena and employing 2,000 workers between permanent staff and external personnel, is strengthening its exports to Europe and entering African and South American markets
Andalusian turkey giant Procavi, headquartered in Marchena and owned by Grupo Fuertes, broke its turnover record in 2025 by surpassing €400 million for the first time, following years of continuous sales growth — with the exception of 2020 and 2024. In 2024, turnover stood at €361 million, 1.1% lower than in the 2023 financial year, after the company embarked on a strategy focused on higher added-value products.
In 2025, “the performance has been very favourable. We are currently growing by more than 15% compared to the previous year, which reflects that the strategies we have implemented are bearing fruit. This growth enables us to consolidate our market position and continue investing in innovation and efficiency to sustain this trend,” says Alfonso Morales, Managing Director of Procavi, in an interview published on 29 December 2025 in the newspaper El Conciso.
The Seville-based company is pursuing a policy focused on “offering solutions that not only meet consumer expectations, but also deliver differentiation in quality, presentation and convenience.” This translates into more convenient formats, specific cuts and ready-to-cook propositions, underpinned by a flagship brand launched in 2020 called Turkey Lovers, which, Morales states, has allowed the company to “learn a great deal about the consumer”. “We are working on measures to strengthen its positioning and we believe it has potential in the medium term,” he adds.
Strengthening in export markets and €25 million investment planned for coming years
Alongside this commitment to higher added value, and in line with it, Procavi is focusing on strengthening its presence in export markets. Currently, 80% of all production sold (115.1 million kg in 2024, up 0.7% on the previous year) is destined for Spain, with 20% going to exports, primarily to Europe, where growth is described as “strong”. “Moreover,” adds Alfonso Morales, “in recent months we have opened up new opportunities in South America and Africa, enabling us to diversify and reinforce our international presence.” The company cites Mexico, Benin and Equatorial Guinea among the new markets entered.
On the investment front, the company has been focused since 2022 on modernising its facilities, expanding processing capacity, improving energy efficiency, water reuse and animal welfare. In total, over these past three years it has invested €14 million in improvements, which has made it possible to “increase productivity, reduce consumption and reinforce our commitment to sustainability,” says Morales. For the coming years, he adds, further investments of over €25 million are planned, with objectives including a new feed mill, the development of innovative solutions to valorise by-products and convert them into animal feed ingredients, and growth in own-farm livestock production.
Collaboration with 300 farms and 2,000 associated jobs
It should be noted that Procavi integrates the entire turkey production cycle: it operates its own farms, cutting plants, feed mills, animal protein and fat processing plants, and further processing plants. In addition, it works with a stable network of 300 contract farms, primarily in Andalusia but also in Extremadura and Castilla-La Mancha, with which it maintains “a very close relationship based on full traceability, compliance with animal welfare standards and management support; this includes ongoing training, periodic audits, and digital tools that ensure transparency and control throughout the entire production cycle.”
Procavi’s social impact is highly significant, particularly in Marchena, the town where it is headquartered. In 2024 it had 848 permanent employees on its payroll, slightly fewer than the 862 in 2023, but Morales states that combining direct and associated staff, the company’s total workforce exceeds 2,000 people. Despite the slight decline in 2024, the objective is to “continue growing in an organised manner, which will naturally bring new employment opportunities; right now we are seeking a wide variety of profiles, from production and maintenance operatives to quality and logistics technicians and profiles linked to innovation and engineering.”
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